Good preparation helps buyers understand a property and gives your marketing campaign the strongest possible foundation. The right work depends on the home, target buyer, timing and budget; it does not necessarily mean a major renovation.
Begin with an appraisal and a walkthrough with a local salesperson. Identify maintenance, presentation and information gaps that may affect buyer confidence. Prioritise items that improve clarity, safety, first impressions or the property’s everyday use.
Not automatically. Large projects can add cost, delay and risk without returning the full amount spent. Compare the likely buyer response with the cost and time involved. In many cases, repairs, cleaning, decluttering, landscaping and careful presentation may be more appropriate.
Collect relevant council records, plans, warranties, invoices, service information and documents about work completed. For coastal, rural or lifestyle property, information about water, wastewater, access, outbuildings and maintenance can be especially useful.
Focus on cleanliness, natural light, access, outdoor areas and rooms that are easy to understand. Remove unnecessary clutter and address obvious distractions. Your marketing should accurately represent the property while helping buyers see how it could work for them.
Complete the agreed preparation before photography where possible. Weather, tides, garden condition and sunlight may matter for coastal and lifestyle property, so discuss timing with your salesperson.
Request a property appraisal to receive local advice about preparation, likely buyers, campaign timing and the next step.